Knowledgebase: Email
Opt-in Mailing Lists and Safelists
Posted by ASO Admin on 05 February 2020 10:44 AM

Email addresses on a single opt-in list are not confirmed. Anybody can submit anybody's address to the list, and it will be there until it is unsubscribed. This will be treated as spam.

On a double opt-in list, all email addresses must be confirmed before they are added. A request for confirmation is sent to the submitted address and the address owner must take some action to confirm that:

  • (s)he is the owner of the email address

  • the address is working

  • (s)he indeed wants to subscribe

Most often, the confirmation action is as simple as replying to the confirmation request or clicking on a link.

safelist is a group of people who have agreed to receive emails from one another. Usually, the group requires membership and has rules regarding how often you are allowed to email the members.

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